Much like design, content writing was their main focus too. Developing a report also focused more on the content and even though it was large information to cover we created the content as accessible and clear as possible. The writing was straightforward but also well-informed as we had to strike the balance between using correct and relevant terminologies to go with medical and forming a niche for better understanding and delivery. Keeping search intent at the forefront was the main factor at every stage in our efforts to make everything as accessible as possible.
Through several meetings and giving attention to minute details we were able to begin transferring their ideas into physical style and existence. All in all, our clients were very happy with their Annual Report. It was innovative and ingenious, but effective, with a lot of interesting little design touches.
